Leading design for SQUIRE, the $750M operating system for barbershops

Mobile app
iOS & Android
Design system
Client
Squire Technologies Inc.
Country
United States
Industry
Barbershops
Years
2020 - 2025
SQUIRE Commander app home screen on an iPhoneSQUIRE Commander app home screen on an iPhone
Overview
$750M
Company valuation
600+
Design system components
80+
Wireframes before any UI

Key highlights

Owned the end-to-end design of SQUIRE Commander for iOS and Android.
Led and managed the design team, working directly with leadership and engineering.
Ran discovery through interviews, analytics and usability testing to find friction in booking and checkout.
Built a design system of 600+ components that keeps every screen consistent.
Shaped the visual system behind the look and feel of the whole app.
Extended the product to iPad with a full calendar and point of sale.
The product

One app that runs the whole barbershop

The challenge

A barber's day runs on bookings, payments and repeat clients. One app had to handle all of it.

SQUIRE is the operating system for modern barbershops. It helps barbers run their entire business, from bookings and payments to inventory and marketing. SQUIRE Commander puts all of that into a single app that a barber uses between two clients, often with one hand.

I owned the design of the iOS and Android apps for barbers and their customers, and led the design team working with leadership and engineering. As part of the discovery team, I used interviews, analytics and usability testing to find where booking and checkout were slowing people down, then redesigned those flows first.

Testimonial

“Robin demonstrated exceptional design skills and a strong work ethic, contributing significantly to our team's success. Robin's creativity and attention to detail were invaluable, and I highly recommend Robin for any future endeavors.”

Troy Payne
Troy Payne
CTO of Squire Technologies
Squire
Payments

Getting paid is part of the same flow

Video

Booking a cut takes a few taps Add-ons and checkout included

The customer booking flow: pick a service, add extras, review the order
Results

Rated 4.8 by the barbers who use it every day.

SQUIRE Commander became the tool barbers keep open through the whole working day, with bookings, checkout and payouts in one place. The same design system carries the product across iPhone, Android and iPad.

Stripe featured the app in its official commercial as an example of modern product design and payments working together.

50K+
App downloads
4.8
Store rating
39K
Ratings in the stores
SQUIRE shop calendar on an iPad held in two hands
Schedule a call

That was one product.
Yours could be next.

Robin Holesinsky
Robin Holesinsky
You talk to me directly, not an account manager.
SquireReapNueElumityGumroadIronBohemian ResearchVannin
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