One brand, one website and three apps for a global research panel
Key highlights
Two very different audiences, several apps and a website that no longer felt like one product.
Bohemian Research runs a global research panel. Millions of people across 80+ countries and 32 languages answer surveys, and agencies, universities and brands use that panel to reach respondents. Panel members want apps that feel rewarding and easy to use. Researchers want a partner they can trust with their data and their deadlines.
The company had grown fast and launched games, and the old setup served neither side well. The brand felt serious but flat. Each app lived in its own world. The website spoke to everyone at once: the headline described a category instead of a service, the strongest proof sat halfway down the page, and visitors had several competing things to click.
Three apps that feel like one family
Playful, but confident.
Once Bohemian Research launched games, the brand had to become more playful. The risk was going too far and losing the credibility researchers need before they hand over a project.
Bold shapes and colour bring energy to the apps and the games, while a clean layout and clear typography keep the website calm and trustworthy. The same identity now runs across the website, the apps and the marketing materials, which is what makes the panel feel like a single product instead of a collection of them.
Got a survey? We'll get you respondents.
The old headline was "The end-to-end market research solution". Same company, but now the page says what it does in one line. The redesigned site is built in Framer, and every change followed one question: what does a researcher need to see to decide quickly?
What a researcher gets, shown instead of described
Conversions went up 23% after the new website launched.
The brand, the website and the apps now work as one system. A visitor who lands on the website recognises the same company inside every app.
On the website the apps are presented together as one panel: more apps and more ways to earn for members, and a bigger panel for researchers.
That was one product.
Yours could be next.
Robin Holesinsky
